Commercial Radio Promotion
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Commercial radio is the most expensive and difficult marketing vehicle for independent artist to penetrate. Our strategy is to start with Mix shows and local time slots where stations play independent music.
Randolphe Entertainment Group will send your CD to Music/Program Directors, DJ’s, and Promotion Departments. We will promote the artist the same way the major record labels push their artists. We'll work with you to create a strategy and campaign that fits your needs and budget.
What We Will Do?
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Randolphe Entertainment Group will compile a listing of radio stations in your state or region that fits your format. |
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We will identify time-slots when local and independent programming airs on each radio station.. |
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Randolphe Entertainment Group will mail your CD to the DJs, Music Director, and Program Director of the target station.
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Randolphe Entertainment Group will follow up with DJ’s and Directors to push airplay in these time-slots. We will work with DJ’s to record drops for their show |
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Randolphe Entertainment Group will work with the Promotions Department to help launch any tie-in promotional campaigns when needed. |
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Our last strategy is to contact sales departments on purchasing air-time and time-buys to support radio airplay and press coverage.
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What We Will Need
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A required number of your album or single to mail out to radio personnel.
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Information and background on the artist with retail outlets CDs are placed in. |
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Two months deposit required |
Packages
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Statewide – Your home state |
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Regional – See "Who We Are" for regional listings |
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National – Continental USA |
Shipping, postage marketing research and press release included in the
package.
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