Background
An Alternative Rock singer was looking for ways to improve his fan base,
increase his booking in the New England region, and update his website.
Randolphe Entertainment Group was hired to advise the artist on
marketing vehicles available for him to implement and ways to update
his website.
Mission
Firstly, we needed to construct a website that can appeal to his fan
base and can be navigated with ease. We also needed to think of ways
to implement marketing ideas in order to acquire more fans at shows and
via the Internet.
Action
Randolphe Entertainment Group conducted extensive market research of
this artist's target fan base. We then put together a marketing plan
that budgets his marketing dollars in order to receive the best return
possible. We also will continually provide this artist with specific
concert arenas, stages, and other performance areas that are suited for
him book gigs and perform his best. Finally, we looked at his
then-current website and decided on how exactly we could rebuild the
site in order to make it more presentable to visitors.
Results
At the end of the campaign, the artist was able to do more recording and
marketing because he was not wasting money that wouldn't yield any
returns. The artist also had a more navigable website that grabs his
vistors' and fans' attention.
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